Marketing Media and More

From Ad Age
By Jean Halliday

DETROIT (AdAge.com) — Honda is feeling the love these days. American Honda Motor Co.’s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the “Social Experiment.”

Honda’s ‘Everybody Knows Somebody Who Loves a Honda’ Facebook page

In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Owners are encouraged to join as overall Honda fans as well as fans of a specific model, and to learn how they are connected to friends, family members and other owners around the world. Visitors can upload photos of their cars or link up to owners of their favorite old Honda. Read the rest of this entry »

From NYTimes.com Blog
By Miguel Helft and Brad Stone

Microsoft planned to announce Wednesday that it had fully integrated posts from Twitter into the search results of Bing, according to people with knowledge of the company’s plans. The company also planned to announce that it had integrated Facebook status updates into Bing, according to a person with knowledge of the plans.

The announcement will be made by Qi Lu, president of Microsoft’s online services division, during a presentation at the Web 2.0 conference in San Francisco beginning at 11:30 local time. Yusuf Mehdi, senior vice president for Microsoft’s online audience business group, will conduct a demo of the service. Read the rest of this entry »

From AdAge
By Bradley Johnson

LOS ANGELES (AdAge.com) — Just how tough has the media space become? The nation’s top 100 media companies eked out 0.8% revenue growth in 2008 — and the reported revenue for top media firms in the first half of this year fell 4.3% from a year ago, according to Ad Age’s analysis.

So not only was last year’s Media 100 revenue growth the lowest since 1991, this year it’s on track to show the first decline since Ad Age began ranking top media firms in 1981. Read the rest of this entry »

From The New York Times
By Stuart Elliott
Published: September 24, 2009
Via AAF SmartBrief

The AMC TV series “Mad Men” is becoming known for the care its makers take to insure that everything viewers see reflects the period in which the show is set. This season, it’s 1963, and in the episode that was shown on Sunday, it was early July when two mainstay characters, the adman Don Draper (Jon Hamm) and the now-former office manager Joan Holloway (Christina Hendricks) found themselves in a waiting room in a hospital sharing Dr Peppers from a vending machine.

The brand’s presence in the scene took one viewer who grew up in New York City by surprise. Sure, the verisimilitude was perfect: the machine vended bottles of Dr Pepper, not cans (for 10 cents each!). Read the rest of this entry »

From MediaPost Publications
By Karl Greenberg

CNBC’s Advertising Week summit on how marketers connect to consumers could have been called “No, really, we love TV!” The discussion was intended to be a free-roaming exploration about consumer passion, authenticity, and marketing challenges in a world that has little trust for business. But the gravitational pull of Facebook (whose COO Sheryl Sandberg was, appropriately enough, seated dead center) kept the conversation on social media.

The apparent subtext that TV might need to get its affairs in order wasn’t lost on host Becky Quick, co-host of CNBC’s “Squawk Box” show, who rhetorically asked more than once whether she would have a job next year.

“Television is still important,” said Dan Rosensweig, president and CEO of Guitar Hero. “People have to re-think how they advertise. At Guitar Hero we took 40% of our budget that used to be on TV and it moved to the Internet. Television is wonderful, but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time.” Read the rest of this entry »

From AdWeek
By Steve McClellan

NEW YORK Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.

The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.
Read the rest of this entry »

This is a fantastic article on how small business owners utilize Twitter to market their business.

From the New York Times
By Claire Cain Miller
Published: July 22, 2009

SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.

For Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” the beauty of digital word-of-mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle. Read the rest of this entry »

From The New York Times
By Stuart Elliott

FOR almost 65 years, Smokey Bear has been reminding Americans, “Only you can prevent forest fires” (and, more recently, wildfires). As the economy faltered, it turned out, Smokey was sharing screen time — and exposure in other media — with pro bono advertising intended to prevent home foreclosures, encourage financial literacy and keep students from dropping out of high school.

An effort by the Advertising Council to promote financial literacy received a lot of support from media companies. Read the rest of this entry »

When my mom sends more emails in a day than I do, you know Boomers are online! Here’s the proof:

From the Center for Media Reserach

According to surveys through 2008 by the Pew Internet and American Life Project, larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email.

The biggest increase in internet use since 2005 is the 70-75 year-old age group. While just over one-fourth (26%) of 70-75 year olds were online in 2005, 45% of that age group is currently online, and doing more activities online. Read the rest of this entry »

Want to reach your consumers on their cell phones? Contact Marketing Media and More to find out how!

From The Center for Media Research

According to Informa Telecoms & Media’s Global Mobile Forecasts, annual revenues from the global mobile market will top (US) $1.03 trillion by 2013, when the number of subscriptions worldwide will have risen to more than 5.3 billion. It took over 20 years to reach 3 billion subscriptions, says the report, but another 1.9 billion net additions are forecast in just six years, with the global total nudging past the 5-billion milestone in 2011.

With this extraordinary growth, total annual revenues derived from mobile operators will grow by over a third, jumping from $769 billion in 2007 to $1.03 trillion six years later. Read the rest of this entry »