August 9th, 2010
From ‘All Facebook‘
Are you a resident in the City of Angels? Maybe you have given thought to going out and catching your big break in Hollywood? Are you interested in UCLA or the other universities in the city? A massive West Coast city, and second largest in the United States, is Los Angeles and their Facebook population surely follows suit. The city is renowned for many different aspects from their seemingly unbeatable Lakers to being the showbiz capital. We researched the users of Los Angeles on Facebook and came up with a variety of different interesting and fun facts about the city’s social network users.
Read the rest of the article HERE.
Tags: Facebook, Los Angeles, Social Media
Posted in Pop Culture, Social Media | Comments Off
July 29th, 2010
As an marketer, I often wonder if the goal to create a really annoying commercial which you remember or a average commercial which blends in. As I get older, I realize that I am stubborn and an annoying commercial turns me off from a product.
A friend posted on Facebook page yesterday that she loved the new Quizno’s commercial. I am neither a fan or hater of Quizno’s, but can say for sure that I will never again eat at Quizno’s. This commercial to me is the most annoying commercial I’ve seen in a long time. My stubborn nature will never let me forget it.
I’m sure there are a number of people who love this ad. Who think the cats are cute or fun. I don’t fall in that category. I guess it is better than the rats they had previously.
As we are saturated with marketing messages, I believe that in order for a commercial to really stick out it’s got to have some gimmick.
It’s disappointing to me to see a brand like Wendy’s who for years had founder Dave Thomas in their ads resort to two goofs pushing salads. What happened to “Where’s the Beef?” I guess that was a gimmick too…
Tags: Advertising, Commercials, Quizno's, Wendy's
Posted in Pop Culture, Television | No Comments »
June 7th, 2010
From Open Forum
When it comes to websites, small business owners tend to fall into one of two camps:
- The first are those whose website is vital, and they integrate it into their overall business. They look for the latest and greatest trick, they understand SEO, they blog and post and all the rest.
- The other group are those folk who know they need to have a website, pay it lip service, and either have a site (albeit an unexceptional one) or, horrors, no site at all.
If I were to tell you that the majority of small businesses fall into the second camp, you wouldn’t be surprised, would you? We have all seen what too many small business websites look like: With the look and feel of something out of 2002 or so, they have few, if any, Web 2.0 tools and act essentially as an e-Yellow Page ad. Read the rest of this entry »
Tags: cms, content management system, search engine optimization, seo, steve strauss, the strauss group, website, wordpress
Posted in Online | No Comments »
October 22nd, 2009
From Ad Age
By Jean Halliday
DETROIT (AdAge.com) — Honda is feeling the love these days. American Honda Motor Co.’s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the “Social Experiment.”
Honda’s ‘Everybody Knows Somebody Who Loves a Honda’ Facebook page
In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Owners are encouraged to join as overall Honda fans as well as fans of a specific model, and to learn how they are connected to friends, family members and other owners around the world. Visitors can upload photos of their cars or link up to owners of their favorite old Honda. Read the rest of this entry »
Tags: Facebook, Honda
Posted in Online, Pop Culture, Social Media, Television | No Comments »
October 21st, 2009
From NYTimes.com Blog
By Miguel Helft and Brad Stone
Microsoft planned to announce Wednesday that it had fully integrated posts from Twitter into the search results of Bing, according to people with knowledge of the company’s plans. The company also planned to announce that it had integrated Facebook status updates into Bing, according to a person with knowledge of the plans.
The announcement will be made by Qi Lu, president of Microsoft’s online services division, during a presentation at the Web 2.0 conference in San Francisco beginning at 11:30 local time. Yusuf Mehdi, senior vice president for Microsoft’s online audience business group, will conduct a demo of the service. Read the rest of this entry »
Tags: Bing, Facebook, Microsoft, Search, Twitter
Posted in Online, Social Media | No Comments »
October 5th, 2009
From AdAge
By Bradley Johnson
LOS ANGELES (AdAge.com) — Just how tough has the media space become? The nation’s top 100 media companies eked out 0.8% revenue growth in 2008 — and the reported revenue for top media firms in the first half of this year fell 4.3% from a year ago, according to Ad Age’s analysis.
So not only was last year’s Media 100 revenue growth the lowest since 1991, this year it’s on track to show the first decline since Ad Age began ranking top media firms in 1981. Read the rest of this entry »
Tags: Cable, Interactive, Media Revenue, Newspaper
Posted in Revenue | 1 Comment »
September 26th, 2009
From The New York Times
By Stuart Elliott
Published: September 24, 2009
Via AAF SmartBrief
The AMC TV series “Mad Men” is becoming known for the care its makers take to insure that everything viewers see reflects the period in which the show is set. This season, it’s 1963, and in the episode that was shown on Sunday, it was early July when two mainstay characters, the adman Don Draper (Jon Hamm) and the now-former office manager Joan Holloway (Christina Hendricks) found themselves in a waiting room in a hospital sharing Dr Peppers from a vending machine.
The brand’s presence in the scene took one viewer who grew up in New York City by surprise. Sure, the verisimilitude was perfect: the machine vended bottles of Dr Pepper, not cans (for 10 cents each!). Read the rest of this entry »
Tags: Dr Pepper, Mad Men, NYC
Posted in Pop Culture | No Comments »
September 21st, 2009
From MediaPost Publications
By Karl Greenberg
CNBC’s Advertising Week summit on how marketers connect to consumers could have been called “No, really, we love TV!” The discussion was intended to be a free-roaming exploration about consumer passion, authenticity, and marketing challenges in a world that has little trust for business. But the gravitational pull of Facebook (whose COO Sheryl Sandberg was, appropriately enough, seated dead center) kept the conversation on social media.
The apparent subtext that TV might need to get its affairs in order wasn’t lost on host Becky Quick, co-host of CNBC’s “Squawk Box” show, who rhetorically asked more than once whether she would have a job next year.
“Television is still important,” said Dan Rosensweig, president and CEO of Guitar Hero. “People have to re-think how they advertise. At Guitar Hero we took 40% of our budget that used to be on TV and it moved to the Internet. Television is wonderful, but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time.” Read the rest of this entry »
Tags: Facebook, Social Media, Television
Posted in Social Media | No Comments »
August 3rd, 2009
From AdWeek
By Steve McClellan
NEW YORK Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.
The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.
Read the rest of this entry »
Tags: Email Marketing, Facebook, LinkedIn, Metrics, ROI, Search Engine Marketing, Social Media, Traditional Media, Twitter, Viral Videos, YouTube
Posted in Online, Online Video, Pop Culture, Social Media | No Comments »