Marketing Media and More

From ‘All Facebook‘

Are you a resident in the City of Angels? Maybe you have given thought to going out and catching your big break in Hollywood? Are you interested in UCLA or the other universities in the city? A massive West Coast city, and second largest in the United States, is Los Angeles and their Facebook population surely follows suit. The city is renowned for many different aspects from their seemingly unbeatable Lakers to being the showbiz capital. We researched the users of Los Angeles on Facebook and came up with a variety of different interesting and fun facts about the city’s social network users.

Read the rest of the article HERE.

As an marketer, I often wonder if the goal to create a really annoying commercial which you remember or a average commercial which blends in. As I get older, I realize that I am stubborn and an annoying commercial turns me off from a product.

A friend posted on Facebook page yesterday that she loved the new Quizno’s commercial. I am neither a fan or hater of Quizno’s, but can say for sure that I will never again eat at Quizno’s. This commercial to me is the most annoying commercial I’ve seen in a long time. My stubborn nature will never let me forget it.

I’m sure there are a number of people who love this ad. Who think the cats are cute or fun. I don’t fall in that category. I guess it is better than the rats they had previously.

As we are saturated with marketing messages, I believe that in order for a commercial to really stick out it’s got to have some gimmick.

It’s disappointing to me to see a brand like Wendy’s who for years had founder Dave Thomas in their ads resort to two goofs pushing salads. What happened to “Where’s the Beef?” I guess that was a gimmick too…

From Ad Age
By Jean Halliday

DETROIT (AdAge.com) — Honda is feeling the love these days. American Honda Motor Co.’s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the “Social Experiment.”

Honda’s ‘Everybody Knows Somebody Who Loves a Honda’ Facebook page

In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Owners are encouraged to join as overall Honda fans as well as fans of a specific model, and to learn how they are connected to friends, family members and other owners around the world. Visitors can upload photos of their cars or link up to owners of their favorite old Honda. (more…)

From The New York Times
By Stuart Elliott
Published: September 24, 2009
Via AAF SmartBrief

The AMC TV series “Mad Men” is becoming known for the care its makers take to insure that everything viewers see reflects the period in which the show is set. This season, it’s 1963, and in the episode that was shown on Sunday, it was early July when two mainstay characters, the adman Don Draper (Jon Hamm) and the now-former office manager Joan Holloway (Christina Hendricks) found themselves in a waiting room in a hospital sharing Dr Peppers from a vending machine.

The brand’s presence in the scene took one viewer who grew up in New York City by surprise. Sure, the verisimilitude was perfect: the machine vended bottles of Dr Pepper, not cans (for 10 cents each!). (more…)

From AdWeek
By Steve McClellan

NEW YORK Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.

The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.
(more…)