U.S. Media Revenue Set for Historic 2009 Decline
Monday, October 5th, 2009From AdAge
By Bradley Johnson
LOS ANGELES (AdAge.com) — Just how tough has the media space become? The nation’s top 100 media companies eked out 0.8% revenue growth in 2008 — and the reported revenue for top media firms in the first half of this year fell 4.3% from a year ago, according to Ad Age’s analysis.
So not only was last year’s Media 100 revenue growth the lowest since 1991, this year it’s on track to show the first decline since Ad Age began ranking top media firms in 1981. (more…)