Marketing Media and More

From ‘All Facebook‘

Are you a resident in the City of Angels? Maybe you have given thought to going out and catching your big break in Hollywood? Are you interested in UCLA or the other universities in the city? A massive West Coast city, and second largest in the United States, is Los Angeles and their Facebook population surely follows suit. The city is renowned for many different aspects from their seemingly unbeatable Lakers to being the showbiz capital. We researched the users of Los Angeles on Facebook and came up with a variety of different interesting and fun facts about the city’s social network users.

Read the rest of the article HERE.

From Ad Age
By Jean Halliday

DETROIT (AdAge.com) — Honda is feeling the love these days. American Honda Motor Co.’s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the “Social Experiment.”

Honda’s ‘Everybody Knows Somebody Who Loves a Honda’ Facebook page

In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Owners are encouraged to join as overall Honda fans as well as fans of a specific model, and to learn how they are connected to friends, family members and other owners around the world. Visitors can upload photos of their cars or link up to owners of their favorite old Honda. (more…)

From NYTimes.com Blog
By Miguel Helft and Brad Stone

Microsoft planned to announce Wednesday that it had fully integrated posts from Twitter into the search results of Bing, according to people with knowledge of the company’s plans. The company also planned to announce that it had integrated Facebook status updates into Bing, according to a person with knowledge of the plans.

The announcement will be made by Qi Lu, president of Microsoft’s online services division, during a presentation at the Web 2.0 conference in San Francisco beginning at 11:30 local time. Yusuf Mehdi, senior vice president for Microsoft’s online audience business group, will conduct a demo of the service. (more…)

From MediaPost Publications
By Karl Greenberg

CNBC’s Advertising Week summit on how marketers connect to consumers could have been called “No, really, we love TV!” The discussion was intended to be a free-roaming exploration about consumer passion, authenticity, and marketing challenges in a world that has little trust for business. But the gravitational pull of Facebook (whose COO Sheryl Sandberg was, appropriately enough, seated dead center) kept the conversation on social media.

The apparent subtext that TV might need to get its affairs in order wasn’t lost on host Becky Quick, co-host of CNBC’s “Squawk Box” show, who rhetorically asked more than once whether she would have a job next year.

“Television is still important,” said Dan Rosensweig, president and CEO of Guitar Hero. “People have to re-think how they advertise. At Guitar Hero we took 40% of our budget that used to be on TV and it moved to the Internet. Television is wonderful, but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time.” (more…)

From AdWeek
By Steve McClellan

NEW YORK Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.

The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.
(more…)

This is a fantastic article on how small business owners utilize Twitter to market their business.

From the New York Times
By Claire Cain Miller
Published: July 22, 2009

SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.

For Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” the beauty of digital word-of-mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle. (more…)

This article came across my inbox the other day. I love that respondents did not see interaction with them on social media as an intrusion. While a few years ago no one had ever even heard of social media, now it’s a part of mainstream media. And more, a way to reach consumers branding yourself without intrusion…what’s next??

From Research Brief from the Center for Media Reserch

According to the findings of the 2008 Cone Business in Social Media Study, almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. The survey finds that 93% of Americans believe a company should have a presence in social media, while 85% believe a company should not only be present, but should also interact with its consumers via social media.

56% of American consumers feel both a stronger connection with, and better served by, companies when they can interact with them in a social media environment. (more…)