Marketing Media and More

As an marketer, I often wonder if the goal to create a really annoying commercial which you remember or a average commercial which blends in. As I get older, I realize that I am stubborn and an annoying commercial turns me off from a product.

A friend posted on Facebook page yesterday that she loved the new Quizno’s commercial. I am neither a fan or hater of Quizno’s, but can say for sure that I will never again eat at Quizno’s. This commercial to me is the most annoying commercial I’ve seen in a long time. My stubborn nature will never let me forget it.

I’m sure there are a number of people who love this ad. Who think the cats are cute or fun. I don’t fall in that category. I guess it is better than the rats they had previously.

As we are saturated with marketing messages, I believe that in order for a commercial to really stick out it’s got to have some gimmick.

It’s disappointing to me to see a brand like Wendy’s who for years had founder Dave Thomas in their ads resort to two goofs pushing salads. What happened to “Where’s the Beef?” I guess that was a gimmick too…

From Ad Age
By Jean Halliday

DETROIT (AdAge.com) — Honda is feeling the love these days. American Honda Motor Co.’s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the “Social Experiment.”

Honda’s ‘Everybody Knows Somebody Who Loves a Honda’ Facebook page

In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Owners are encouraged to join as overall Honda fans as well as fans of a specific model, and to learn how they are connected to friends, family members and other owners around the world. Visitors can upload photos of their cars or link up to owners of their favorite old Honda. (more…)

From The New York Times
By Stuart Elliott

FOR almost 65 years, Smokey Bear has been reminding Americans, “Only you can prevent forest fires” (and, more recently, wildfires). As the economy faltered, it turned out, Smokey was sharing screen time — and exposure in other media — with pro bono advertising intended to prevent home foreclosures, encourage financial literacy and keep students from dropping out of high school.

An effort by the Advertising Council to promote financial literacy received a lot of support from media companies. (more…)