Marketing Media and More

From The New York Times
By Stuart Elliott

FOR almost 65 years, Smokey Bear has been reminding Americans, “Only you can prevent forest fires” (and, more recently, wildfires). As the economy faltered, it turned out, Smokey was sharing screen time — and exposure in other media — with pro bono advertising intended to prevent home foreclosures, encourage financial literacy and keep students from dropping out of high school.

An effort by the Advertising Council to promote financial literacy received a lot of support from media companies. (more…)