More Marketers Use Social Media, Survey Says: 55 percent said they shifted funds from traditional media to execute social media campaigns
Monday, August 3rd, 2009From AdWeek
By Steve McClellan
NEW YORK Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.
The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.
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