Honda’s ‘Social Experiment’ Nets 2 Million Facebook Friends: Cross-Platform Push Exceeds Goals, but Will it Sell Cars?
Thursday, October 22nd, 2009From Ad Age
By Jean Halliday
DETROIT (AdAge.com) — Honda is feeling the love these days. American Honda Motor Co.’s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the “Social Experiment.”
Honda’s ‘Everybody Knows Somebody Who Loves a Honda’ Facebook page
In August, Honda quietly launched an official Facebook page, themed “Everybody Knows Somebody Who Loves a Honda,” to recruit fans of the brand. Owners are encouraged to join as overall Honda fans as well as fans of a specific model, and to learn how they are connected to friends, family members and other owners around the world. Visitors can upload photos of their cars or link up to owners of their favorite old Honda. (more…)