Marketing Media and More

From ‘All Facebook‘

Are you a resident in the City of Angels? Maybe you have given thought to going out and catching your big break in Hollywood? Are you interested in UCLA or the other universities in the city? A massive West Coast city, and second largest in the United States, is Los Angeles and their Facebook population surely follows suit. The city is renowned for many different aspects from their seemingly unbeatable Lakers to being the showbiz capital. We researched the users of Los Angeles on Facebook and came up with a variety of different interesting and fun facts about the city’s social network users.

Read the rest of the article HERE.

From MediaPost Publications
By Karl Greenberg

CNBC’s Advertising Week summit on how marketers connect to consumers could have been called “No, really, we love TV!” The discussion was intended to be a free-roaming exploration about consumer passion, authenticity, and marketing challenges in a world that has little trust for business. But the gravitational pull of Facebook (whose COO Sheryl Sandberg was, appropriately enough, seated dead center) kept the conversation on social media.

The apparent subtext that TV might need to get its affairs in order wasn’t lost on host Becky Quick, co-host of CNBC’s “Squawk Box” show, who rhetorically asked more than once whether she would have a job next year.

“Television is still important,” said Dan Rosensweig, president and CEO of Guitar Hero. “People have to re-think how they advertise. At Guitar Hero we took 40% of our budget that used to be on TV and it moved to the Internet. Television is wonderful, but when you have incredible sites like Facebook, you have to be smart with what you do, where your consumer is and how to reach them all the time.” (more…)

From AdWeek
By Steve McClellan

NEW YORK Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.

The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.
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