Mom-and-Pop Operators Turn to Social Media
Monday, July 27th, 2009This is a fantastic article on how small business owners utilize Twitter to market their business.
From the New York Times
By Claire Cain Miller
Published: July 22, 2009
SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.
For Mr. Kimball, who conceded that he “hadn’t really understood the purpose of Twitter,” the beauty of digital word-of-mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle. (more…)